Update: 24.05.2022
Last week: 19 week 2022 (09.05.2022 - 15.05.2022)
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE BERLIN-CHEMIE | |||||||||
| WoW | 155 204 | 0.8% | 6.1% | 0.1 | 31 880 712 | 0.4% | 5.6% | 0.1 | -0.5% |
| YTD | 5 064 050 | 63.3% | 6.2% | 1.4 | 999 178 264 | 93.2% | 5.9% | 1.7 | 25.9% |
| MAT | 15 231 150 | 69.0% | 6.8% | 2 | 2 772 638 566 | 100.2% | 6.3% | 2.1 | 19.4% |
| DEXALGIN | |||||||||
| WoW | 69 998 | -3.2% | 1.7% | 0.1 | 25 961 165 | -3.8% | 3.7% | 0.1 | -6.6% |
| YTD | 1 508 432 | 26.6% | 1.5% | 0.1 | 552 160 931 | 37.6% | 3.5% | 0.2 | 21.9% |
| MAT | 4 029 655 | 9.3% | 1.4% | 0 | 1 409 870 337 | 14.2% | 3.4% | 0 | 6.4% |
| ESPUMISAN (ADULTS) | |||||||||
| WoW | 84 807 | -3.5% | 61.2% | 0.6 | 43 427 591 | -3.8% | 67.4% | 0.8 | -4.5% |
| YTD | 2 078 295 | 12.8% | 63.5% | -11.5 | 1 043 304 885 | 29.2% | 70.6% | -8.7 | 33.3% |
| MAT | 5 518 258 | 12.8% | 67.2% | -5.3 | 2 660 231 144 | 29.1% | 74.5% | -3.8 | 21.7% |
| ESPUMISAN BABY | |||||||||
| WoW | 26 488 | -2.3% | 44.9% | 0.6 | 16 689 193 | -2.2% | 55.2% | 0.3 | -3.5% |
| YTD | 605 856 | -1.7% | 48.0% | -3.8 | 370 112 290 | 4.2% | 59.4% | -6.3 | 6.1% |
| MAT | 1 652 717 | -5.8% | 48.6% | -0.1 | 986 607 879 | 3.5% | 60.8% | 0.2 | -5.5% |
| FASTUM | |||||||||
| WoW | 19 616 | 0.7% | 0.6% | 0 | 10 090 777 | -2.3% | 1.4% | 0 | -3.4% |
| YTD | 471 832 | -9.7% | 0.7% | -0.1 | 237 109 029 | -0.6% | 1.7% | -0.3 | 5.9% |
| MAT | 1 334 153 | -11.2% | 0.7% | -0.1 | 638 729 945 | -3.6% | 1.7% | -0.2 | 1.6% |
| IODOMARIN | |||||||||
| WoW | 40 662 | 16.5% | 5.5% | 1 | 8 002 681 | 18.4% | 7.9% | 1.5 | -5.4% |
| YTD | 1 082 904 | 13.4% | 7.4% | 0.7 | 202 527 628 | 12.6% | 9.2% | 0.5 | 3.0% |
| MAT | 3 273 660 | 16.0% | 8.1% | 1.6 | 605 569 146 | 15.6% | 11.1% | 2.1 | -7.3% |
| LIOTON | |||||||||
| WoW | 24 589 | -6.2% | 2.5% | 0 | 25 608 214 | -8.2% | 4.6% | 0 | -6.5% |
| YTD | 568 135 | 3.5% | 2.9% | 0 | 565 712 012 | 30.6% | 5.2% | 0.1 | 2.5% |
| MAT | 1 711 696 | -0.9% | 3.2% | 0 | 1 535 417 901 | 17.4% | 5.7% | 0.1 | -1.4% |
| MEZYM | |||||||||
| WoW | 371 074 | -1.8% | 29.4% | 1.6 | 58 069 371 | -2.7% | 21.3% | 1 | -7.1% |
| YTD | 8 786 115 | 31.7% | 30.5% | 3.9 | 1 344 454 178 | 43.6% | 21.9% | 1.7 | 14.9% |
| MAT | 22 878 584 | 23.9% | 30.5% | 3.6 | 3 319 646 358 | 29.0% | 22.3% | 1.5 | 9.1% |
| MIG 400 | |||||||||
| WoW | 159 488 | -4.5% | 3.8% | 0.1 | 19 018 315 | -5.7% | 2.7% | 0 | -6.6% |
| YTD | 3 521 572 | 24.7% | 3.4% | 0.1 | 411 640 428 | 27.4% | 2.6% | 0 | 21.9% |
| MAT | 10 589 036 | 21.1% | 3.7% | 0.5 | 1 205 156 321 | 23.1% | 2.9% | 0.2 | 6.4% |
| PROSTAMOL | |||||||||
| WoW | 26 521 | -3.9% | 18.1% | 0.8 | 38 047 875 | -5.2% | 20.5% | 0.8 | -8.3% |
| YTD | 758 517 | -1.7% | 20.7% | -3.2 | 1 068 273 153 | 11.9% | 23.5% | -3.7 | 13.6% |
| MAT | 2 127 186 | 0.3% | 23.1% | -1 | 2 813 535 102 | 8.6% | 25.8% | -2.1 | 4.9% |
| RESPERO MYRTOL | |||||||||
| WoW | 16 523 | -7.2% | 7.0% | 0.1 | 8 072 691 | -7.8% | 7.0% | 0.2 | -8.2% |
| YTD | 600 242 | 298.0% | 9.6% | 6.8 | 278 465 002 | 281.2% | 9.3% | 6.1 | 14.2% |
| MAT | 1 196 241 | 114.0% | 7.7% | 3.5 | 550 290 634 | 100.0% | 7.7% | 2.6 | 17.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 5 064 050 | 63.3% | 6.2% | 1.4 | 999 178 264 | 93.2% | 5.9% | 1.7 | 25.9% |
| DEXALGIN | 1 508 432 | 26.6% | 1.5% | 0.1 | 552 160 931 | 37.6% | 3.5% | 0.2 | 21.9% |
| ESPUMISAN (ADULTS) | 2 078 295 | 12.8% | 63.5% | -11.5 | 1 043 304 885 | 29.2% | 70.6% | -8.7 | 33.3% |
| ESPUMISAN BABY | 605 856 | -1.7% | 48.0% | -3.8 | 370 112 290 | 4.2% | 59.4% | -6.3 | 6.1% |
| FASTUM | 471 832 | -9.7% | 0.7% | -0.1 | 237 109 029 | -0.6% | 1.7% | -0.3 | 5.9% |
| IODOMARIN | 1 082 904 | 13.4% | 7.4% | 0.7 | 202 527 628 | 12.6% | 9.2% | 0.5 | 3.0% |
| LIOTON | 568 135 | 3.5% | 2.9% | 0 | 565 712 012 | 30.6% | 5.2% | 0.1 | 2.5% |
| MEZYM | 8 786 115 | 31.7% | 30.5% | 3.9 | 1 344 454 178 | 43.6% | 21.9% | 1.7 | 14.9% |
| MIG 400 | 3 521 572 | 24.7% | 3.4% | 0.1 | 411 640 428 | 27.4% | 2.6% | 0 | 21.9% |
| PROSTAMOL | 758 517 | -1.7% | 20.7% | -3.2 | 1 068 273 153 | 11.9% | 23.5% | -3.7 | 13.6% |
| RESPERO MYRTOL | 600 242 | 298.0% | 9.6% | 6.8 | 278 465 002 | 281.2% | 9.3% | 6.1 | 14.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 15 231 150 | 69.0% | 6.8% | 2 | 2 772 638 566 | 100.2% | 6.3% | 2.1 | 19.4% |
| DEXALGIN | 4 029 655 | 9.3% | 1.4% | 0 | 1 409 870 337 | 14.2% | 3.4% | 0 | 6.4% |
| ESPUMISAN (ADULTS) | 5 518 258 | 12.8% | 67.2% | -5.3 | 2 660 231 144 | 29.1% | 74.5% | -3.8 | 21.7% |
| ESPUMISAN BABY | 1 652 717 | -5.8% | 48.6% | -0.1 | 986 607 879 | 3.5% | 60.8% | 0.2 | -5.5% |
| FASTUM | 1 334 153 | -11.2% | 0.7% | -0.1 | 638 729 945 | -3.6% | 1.7% | -0.2 | 1.6% |
| IODOMARIN | 3 273 660 | 16.0% | 8.1% | 1.6 | 605 569 146 | 15.6% | 11.1% | 2.1 | -7.3% |
| LIOTON | 1 711 696 | -0.9% | 3.2% | 0 | 1 535 417 901 | 17.4% | 5.7% | 0.1 | -1.4% |
| MEZYM | 22 878 584 | 23.9% | 30.5% | 3.6 | 3 319 646 358 | 29.0% | 22.3% | 1.5 | 9.1% |
| MIG 400 | 10 589 036 | 21.1% | 3.7% | 0.5 | 1 205 156 321 | 23.1% | 2.9% | 0.2 | 6.4% |
| PROSTAMOL | 2 127 186 | 0.3% | 23.1% | -1 | 2 813 535 102 | 8.6% | 25.8% | -2.1 | 4.9% |
| RESPERO MYRTOL | 1 196 241 | 114.0% | 7.7% | 3.5 | 550 290 634 | 100.0% | 7.7% | 2.6 | 17.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| BROMHEXINE B-CH | 155 204 | 0.8% | 6.1% | 0.1 | 31 880 712 | 0.4% | 5.6% | 0.1 | -0.5% |
| DEXALGIN | 69 998 | -3.2% | 1.7% | 0.1 | 25 961 165 | -3.8% | 3.7% | 0.1 | -6.6% |
| ESPUMISAN (ADULTS) | 84 807 | -3.5% | 61.2% | 0.6 | 43 427 591 | -3.8% | 67.4% | 0.8 | -4.5% |
| ESPUMISAN BABY | 26 488 | -2.3% | 44.9% | 0.6 | 16 689 193 | -2.2% | 55.2% | 0.3 | -3.5% |
| FASTUM | 19 616 | 0.7% | 0.6% | 0 | 10 090 777 | -2.3% | 1.4% | 0 | -3.4% |
| IODOMARIN | 40 662 | 16.5% | 5.5% | 1 | 8 002 681 | 18.4% | 7.9% | 1.5 | -5.4% |
| LIOTON | 24 589 | -6.2% | 2.5% | 0 | 25 608 214 | -8.2% | 4.6% | 0 | -6.5% |
| MEZYM | 371 074 | -1.8% | 29.4% | 1.6 | 58 069 371 | -2.7% | 21.3% | 1 | -7.1% |
| MIG 400 | 159 488 | -4.5% | 3.8% | 0.1 | 19 018 315 | -5.7% | 2.7% | 0 | -6.6% |
| PROSTAMOL | 26 521 | -3.9% | 18.1% | 0.8 | 38 047 875 | -5.2% | 20.5% | 0.8 | -8.3% |
| RESPERO MYRTOL | 16 523 | -7.2% | 7.0% | 0.1 | 8 072 691 | -7.8% | 7.0% | 0.2 | -8.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "BROMHEXINE B-CH"
## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"
## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"
## [1] "ESPUMISAN (ADULTS)"
## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"
## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"
## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"
## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"
## [1] "ESPUMISAN BABY"
## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"
## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"
## [1] "FASTUM"
## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"
## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"
## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"
## [1] "LIOTON"
## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"
## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"
## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"
## [1] "MEZYM"
## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"
## [1] "MEZYM FORTE COATED TABLETS #20"
## [1] "MEZYM FORTE COATED TABLETS #80"
## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"
## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"
## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"
## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"
## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS #20"
## [1] "DEXALGIN GRAN FOR ORAL SOLUT 25 MG 2,5 G #10"
## [1] "DEXALGIN 25 TABS TUNIC 25 MG #10"
## [1] "MIG 400"
## [1] "MIG 400 TABS TUNIC 400 MG #10"
## [1] "MIG 400 TABS TUNIC 400 MG #20"
## [1] "PROSTAMOL"
## [1] "PROSTAMOL UNO CAPS 320 MG #30"
## [1] "PROSTAMOL UNO CAPS 320 MG #60"
## [1] "PROSTAMOL UNO CAPS 320 MG #90"
## [1] "IODOMARIN"
## [1] "IODOMARIN 100 TABS 100 MCG #100"
## [1] "IODOMARIN 200 TABS 200 MCG #100"
## [1] "IODOMARIN 200 TABS 200 MCG #50"
## [1] "RESPERO MYRTOL"
## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"
## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs